Music Business 1:1

The world of music is a divine tapestry, a global industry of immense worth spanning across dimensions. It brings together the gifted creators and the celestial orchestrators: the tireless souls at labels, distributors, publishers, studios, guiding managers, enchanting promoters, and the guardians of justice. To embark on a spiritual journey within the music business, it is essential to comprehend its sacred essence as a whole. Welcome to Music Business 101, where a sacred path unfolds, revealing the inner workings of this ethereal realm: the rhythmic flow of abundance, the cosmic maestros shaping its destiny, the symphony of deals and transformations, the art of safeguarding your soul's purpose, and the mystical revelations born of digital advancements, reshaping the celestial realms of music's reach and resonance. Explore the sacred pathways of career possibilities that grace this realm, and embrace the wisdom needed to manifest your spiritual aspirations.

Music Business 1:1
  • Music Business 1:1
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This course presents the career opportunities that are available within the industry, and the knowledge you'll need to achieve your goals.

By the end of this course, you will:

-Recognize the structure of, and relationship between, the recording, music publishing, marketing and live performance industries -Learn about different career and income opportunities, and develop a strategy to break in and succeed in the music industry -Understand the business aspects involved in the producing, manufacturing, marketing, distributing and other use of recordings and the live performance trade.

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Lesson 01: The Music Industry

  • Music Industry History 
  • Three Big Ps for Success in Today’s Music Industry 
  • The Digital Revolution 
  • Today’s Music Business

Lesson 02: Record Labels and Types of Deals

  • Major and Independent Record Labels 
  • Types of Deals 
  • Royalties 
  • Advances 
  • Flat Fees 
  • Cross Collateralization 
  • 360 Deals 
  • Production Deals 
  • Conventional Deals 
  • Label Deals 
  • Joint Venture Deals 
  • Pressing and Distribution (P and D) Deals 
  • Getting Connected

Lesson 03: Recording Agreements

  • Variations and Importance of Recording Agreements 
  • Contract Provisions 
  • Royalties 
  • Advances 
  • 360 Degree Deals 
  • Protecting Your Work

Lesson 04: Copyright Basics

  • Importance of Copyright 
  • History of Copyright 
  • How to File a Copyright 
  • Bundle of Copyright 
  • Copyright Infringement/Fair Use

Lesson 05: Band/Soloist Organization and Protection

  • Forming Your Own Business 
  • Choosing the Proper Entity for Your Business 
  • Protecting Your Business’s Name and/or Trademarks

Lesson 06: The Artist's Team/Reasons That Deals Get Broken

  • Career Opportunities in the Music Industry 
  • Managers 
  • Agents 
  • Attorneys 
  • How Deals End 
  • 7 Year Rule 
  • Minors 
  • Key Person Clause 
  • Bankruptcy 
  • Restraint of Trade

Lesson 07: Making the Record or Promoting the Show

  • Determining the Budget 
  • Choosing the Studio 
  • Finding the Right Venue for Your Live Show 
  • Choosing the Producer or Engineer 
  • Mastering 
  • Other Considerations for Putting on a Live Show

Lesson 08: Preparing for Your Record Release or Show

  • Business Basics for Putting Out Your Recording or Putting on a Show 
  • Sampling Artwork & Liner Notes 
  • Record Format or Configuration 
  • Picking the Manufacturer 
  • Packaging 
  • UPC Barcode and BDS Registration 
  • Identifying Your Market for Your Show or Record Release 
  • Finding a Distributor 
  • Preparing the One-Sheet 
  • Working out the Deal

Lesson 09: Building a Market

  • Overview of Major Label Marketing Process 
  • Importance and Process of Radio 
  • Publicity 
  • Touring 
  • Social Media 
  • Distributing your Recordings 
  • Preparing a One-Sheet

Lesson 10: The Changing Music Industry Landscape: New Opportunities

  • Introduction to Music Publishing 
  • Different Types of Music Publishing Revenue 
  • More Uses for Your Music 
  • Getting Your Music Placed

Lesson 11: The Live Show

  • Touring Considerations 
  • The Promoter 
  • The Riders 
  • The Artist’s Fee 
  • Live Performance as a Revenue and Promotion Opportunity 
  • Sponsorship and Endorsement Opportunities 
  • Assignment: Putting the Final Touches on Your Plan

Lesson 12: New and Future Opportunities in the Music Industry

  • Streaming and Internet Radio 
  • Music in Mobile Applications 
  • Merchandise and Product Development Opportunities 
  • Assignment: Feedback on Project Plans